Tracking pixels allow advertising and analytics platforms to measure visitor activity on your KODE.link page. By connecting a tracking pixel, you can better understand campaign performance, build audiences for retargeting, and measure visitor engagement.
To provide consistent analytics across supported advertising platforms, such as Meta, TikTok, LinkedIn, Pinterest, and others, KODE.link automatically sends three built-in tracking pixel events to every connected tracking pixel.
These events are enabled by default—there’s nothing you need to configure.
This guide explains exactly what KODE.link tracks and how each supported event works.
Note: at the moment custom tracking pixel events are not supported. This means events such as Subscribe, Lead, Purchase, Complete Registration, or any other custom events cannot be added manually.
What events does KODE.link support?
KODE.link currently supports the following built-in tracking events:
| Event | When it fires | Why it’s useful |
|---|---|---|
| PageView | When a visitor opens your KODE.link page | Measure page visits and campaign traffic |
| OutboundClick | Whenever a visitor clicks one of your links | See which links generate engagement and where visitors go |
| ViewContent | After a visitor stays on your page for at least 2 seconds | Identify visitors who show higher engagement |
These events are automatically enabled for every connected tracking pixel. No additional setup is required.
Currently supported tracking pixel events
✔ PageView
✔ OutboundClick
✔ ViewContent
No other events are currently available.
PageView
The PageView event fires immediately when someone lands on your KODE.link page.
This event helps you understand how many visitors your page receives from marketing campaigns, advertisements, social media, or other traffic sources.
Use PageView to:
- Measure page traffic
- Compare campaign performance
- Build audiences for supported advertising platforms
- Understand how many users reach your page
OutboundClick
The OutboundClick event is sent every time a visitor clicks one of the links on your KODE.link page.
This event also includes the destination URL, making it easier to see which links receive the most engagement.
Examples include clicks on:
- Your website
- Online store
- Social media profiles
- YouTube channel
- Booking page
- Newsletter signup page
- Any other external link added to your KODE.link page
OutboundClick helps you understand which destinations attract the most interest from your visitors.
ViewContent
The ViewContent event fires after a visitor remains on your KODE.link page for at least two seconds.
This helps distinguish visitors who immediately leave from those who spend time viewing your page.
Because the visitor has shown a higher level of engagement, this event can help you better understand audience quality and campaign performance across supported advertising platforms.
Are these events enabled automatically?
Yes. As soon as you connect a tracking pixel to your KODE.link page, all three supported events are automatically enabled:
- PageView
- OutboundClick
- ViewContent
No additional configuration or code is required. However, KODE.link does not currently support sending custom or additional conversion events. Only the built-in events listed above are available.
KODE.link focuses on measuring interactions that occur directly on your page. Actions such as purchases, registrations, or newsletter subscriptions typically happen on external websites, so they cannot be tracked as KODE.link tracking pixel events.
Connect your tracking pixel
Ready to start tracking visitor activity?
Connect your tracking pixel from the Pixels section of your KODE.link account of the SEO section.
